Verizon Media sought a distinctive, engaging way to promote their new ISP service. Recognizing the appeal of interactive, online experiences, they proposed the idea of a promotional app featuring a virtual escape room and a collection of mini-games. The challenge? To design and develop an application that was not just entertaining, but also served as an effective promotional tool for the new service.

The balance was crucial. Too much emphasis on the promotional aspect could make the app feel like an advertisement and deter users. On the other hand, if the app was purely about fun and entertainment, it might fail to deliver the intended promotional value for the new ISP service.

Another challenge was to incorporate social sharing features that allowed users to share their game progress and achievements, thus creating a viral effect to broaden the app's visibility among potential customers. This required careful design and development to ensure a seamless user experience while maximizing promotional reach.

Collaborating closely with Verizon Media, RYOT Studio, Swamp Motel, and MVRK, we set about the creation of Project Midnight. Our approach began with a clear understanding of the customer's requirements and the project's dual-purpose nature: to entertain and to promote.

Utilizing React, Material UI, Amplify, Styled Components, and Typescript, we meticulously designed and developed an array of engaging mini-games that were fun, easy-to-play, and varied in difficulty to cater to a broad range of users.

We made sure that the app's promotional aspects were subtly woven into the gaming experience to avoid an overtly commercial feel. Additionally, we integrated social sharing features that allowed users to share their progress and game achievements, thereby creating a viral effect.

Throughout the development process, we maintained a relentless focus on user experience, ensuring that the app was not only engaging and fun but also simple and intuitive to use.

Collaborating closely with Verizon Media, RYOT Studio, Swamp Motel, and MVRK, we set about the creation of Project Midnight. Our approach began with a clear understanding of the customer's requirements and the project's dual-purpose nature: to entertain and to promote.

Utilizing React, Material UI, Amplify, Styled Components, and Typescript, we meticulously designed and developed an array of engaging mini-games that were fun, easy-to-play, and varied in difficulty to cater to a broad range of users.

We made sure that the app's promotional aspects were subtly woven into the gaming experience to avoid an overtly commercial feel. Additionally, we integrated social sharing features that allowed users to share their progress and game achievements, thereby creating a viral effect.

Throughout the development process, we maintained a relentless focus on user experience, ensuring that the app was not only engaging and fun but also simple and intuitive to use.

Collaborating closely with Verizon Media, RYOT Studio, Swamp Motel, and MVRK, we set about the creation of Project Midnight. Our approach began with a clear understanding of the customer's requirements and the project's dual-purpose nature: to entertain and to promote.

Utilizing React, Material UI, Amplify, Styled Components, and Typescript, we meticulously designed and developed an array of engaging mini-games that were fun, easy-to-play, and varied in difficulty to cater to a broad range of users.

We made sure that the app's promotional aspects were subtly woven into the gaming experience to avoid an overtly commercial feel. Additionally, we integrated social sharing features that allowed users to share their progress and game achievements, thereby creating a viral effect.

Throughout the development process, we maintained a relentless focus on user experience, ensuring that the app was not only engaging and fun but also simple and intuitive to use.